# How to start an online store step by step

> How to start an online store: choose products, set up the store, payments and shipping, connect a domain and launch. A practical checklist with Vitrula.

- URL: https://vitrula.com/en/guides/start-online-store
- Last updated: 2026-10-25
- Author: Vitrula team (https://vitrula.com/en/about)

To start an online store, pick what you will sell, create a store, add products with prices and stock, connect a payment method such as PayTR, iyzico or bank transfer, set shipping rules, publish your legal pages and connect a domain. With Vitrula you can do this during the 14-day free trial in a few hours.

## Steps

1. **Decide what and where you sell**: List your first products, your country and your currency. Start with 5 to 20 products rather than a full catalog.
2. **Create your store**: Sign up, enter the store name and address in the setup wizard and pick a theme such as Atlas, Nova or Sade.
3. **Add products**: Enter name, price, photos, variants and stock, or import an Excel/CSV file.
4. **Set up payments and shipping**: Connect PayTR, iyzico, bank transfer or cash on delivery, then define shipping zones, fees and a free shipping threshold.
5. **Add legal pages and launch**: Publish privacy, terms and returns pages (have a lawyer review them), place a test order, connect your domain and go live.

## What does it cost to start?
On Vitrula you try any plan free for 14 days without a card; then the first month costs 1 USD (1 TRY in Türkiye), followed by the regular price. A domain name is bought separately and payment providers charge their own fees.

## How long does setup take?
A small store with a handful of products can be configured in a few hours; most of the time goes into photos, descriptions and legal texts rather than software setup.

## Frequently asked questions

### Do I need a developer?
No. Themes are edited in a visual editor and payments are connected by entering provider keys in the dashboard.

### Can I try it first and change plans later?
Yes. Try free for 14 days, then continue on the plan you chose or change plans when you need more products, stores or languages; your data and settings stay in place.


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Vitrula is a multi-tenant ecommerce platform that lets a business run several online stores, custom domains and 7 languages from one dashboard. Catalog, payments (PayTR, iyzico, bank transfer, cash on delivery), shipping rules, promotions, content, reports, an open API and accounting sync are included, and you can try it free for 14 days without a card.