# Online store for a boutique or small shop

> Set up a boutique online store on Vitrula: variants, stock, PayTR or iyzico, shipping rules, coupons and a 14-day free trial. Steps and limits.

- URL: https://vitrula.com/en/use-cases/boutique
- Last updated: 2026-10-25
- Author: Vitrula team (https://vitrula.com/en/about)

A boutique can open a Vitrula store during the 14-day free trial, add variants and stock, connect PayTR, iyzico or bank transfer, set shipping rules and run coupons, then continue on Starter or move to Pro when the catalog or team grows. Starter allows 1 store and up to 1,000 products.

## Features you will use

- **Variants and stock**: Sizes and colors with stock tracking.
- **Local payments**: PayTR, iyzico, bank transfer and cash on delivery.
- **Shipping rules**: Fees by weight or cart total and a free shipping threshold.
- **Coupons**: First-order and seasonal discounts with usage limits.

## How to set it up

1. **Open the store and pick a theme**: Atlas suits fashion and lifestyle.
2. **Add your first products**: Import a CSV or add them by hand.
3. **Connect payments and shipping**: Test with a real order before launch.
4. **Connect your domain**: Use the wizard and go live.

## Honest limits

Starter covers 1,000 products and 1 store; marketplace integrations such as Trendyol are not available yet.

## Frequently asked questions

### Can a boutique sell on Instagram and its own site?
Vitrula powers your own store. Social and marketplace channels are not integrated yet, so you would link to your store from them.


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Vitrula is a multi-tenant ecommerce platform that lets a business run several online stores, custom domains and 7 languages from one dashboard. Catalog, payments (PayTR, iyzico, bank transfer, cash on delivery), shipping rules, promotions, content, reports, an open API and accounting sync are included, and you can try it free for 14 days without a card.