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How to run a multilingual online store

Short answer

To run a multilingual store, choose the languages and currency for each store, translate product names, descriptions and policies, check that checkout, emails and legal pages exist in every language and keep one dashboard for orders. Vitrula supports 7 storefront languages and lets each store pick its own languages and currency.

Author: Vitrula teamLast updated: Plain-text version

Steps

  1. 1

    Pick markets and languages

    Choose the countries you will actually serve and the language and currency of each.

  2. 2

    Decide one store or several

    Use one store with several languages for one brand, or a store per market when prices, domains or catalogs differ.

  3. 3

    Translate the catalog

    Export translations, have them translated and import them back, or edit text per language in the dashboard.

  4. 4

    Localize policies and shipping

    Translate returns, privacy and shipping pages and set shipping zones and fees per country.

  5. 5

    Test every language

    Place a test order in each language and check emails, legal pages and currency formatting.

One store or one store per market?

One store with several languages is simpler to manage. A store per market is better when prices, product ranges or domains differ, and Vitrula manages them in one dashboard.

Which languages does Vitrula support?

English, German, Spanish, French, Italian, Portuguese and Turkish for both the storefront and the dashboard. The number of languages per store depends on the plan.

Frequently asked questions

Do I need a separate domain per language?

No. You can use one domain with several languages or connect a domain per store; both work.

Can prices differ by currency?

Yes. Each store can use its own currency; the number of currencies depends on the plan.

Written by the Vitrula team with AI assistance and checked against the product and public vendor pages. See how we write.